Wednesday, 5 October 2011

FSBO and Web 2.0 Social Media Outlets – The Perfect Pairing

Part of the reason for the recent for sale by owner home selling boom is the growth of the internet. Thanks to the internet you can now post your FSBO home ad online in just a few minutes, make use of special for sale by owner seller resource sites like , who offer all kinds of assistance to the private seller and even use the burgeoning world of social media to help sell your home.

Social media sites are a great resource for the for sale buy owner seller. Here are some tips for getting the most out of the most commonly used.

YouTube – Anybody who has anything to do with the real estate game will tell you that when it comes to advertising a home for sale a good set of photographs is worth a thousand words of written copy. What if you were to take the concept a step further and produce a FSBO video showcasing your home and post it on the world’s favorite video site – a site that draws two billion views per day?

There are two ways to go about making a good video to showcase your for sale by owner property on YouTube. If you (or someone you know) are good with a video camera the live action tour through the home can work well. Just keep the commentary interesting and the camera steady.

The other alternative, which can be just as effective, is to create a video slideshow. Using the great pictures you have taken to market your home in general (if you need some head to they’ll send a professional photographer to take them for you as a part of their seller’s assistance packages) create a slideshow video that acts as a virtual tour as well. Most PCs have a slideshow video creator built in to their software at purchase and if not there are plenty of free online sites to help you build a good one.

Once your video is uploaded mention it in your ads, your flyers and of course, on your other social networking pages. And you may find that if a picture is worth a thousand words then a video is often worth ten thousand.


Word of mouth is always a good way to help get the news out that your home is for sale by owner and Facebook is pretty much the online equivalent of that age old concept. Most Facebookers have friends from all over the place and all different walks of life. Mention on your page that your home is for sale and you may find that the simple action of a friend mentioning to another friend that their other friend has this great house for sale (phew) may lead to a potential buyer. It’s another bit of free marketing that only takes a couple of minutes and it can’t hurt to give it a shot.

Twitter – Twitter is a little different to Facebook because it lets you target people who have no idea (as of yet) who you are. Try following the followers of local estate agents (those guys all have Twitter pages these days) These are obviously people who, for the most part, will have some interest in the home buying process and if by tweeting about your home and its great features a couple of times a day catches you a potential buyer or two it will be worth the ten to fifteen minutes a day of your time.

On a final note, if you are still weighing up whether or not you should give the for sale by owner a thing a try or differ to the expensive expertise of an estate agent ,do a quick search for ‘homes for sale” on any of the sites mentioned above. You’ll find a lot of estate agents advertising their clients’ home on their own social networking pages. It’s a big marketing trend in real estate right now because not only is it effective but it’s free. Free to the agent that is.

No comments:

Post a Comment