Friday, 11 November 2011

Ford Support of Breast Cancer Awareness

For the 17th consecutive year, Ford Motor Company supported the Susan G. Komen for the Cure® at the 20th annual Susan G. Komen Detroit Race for the Cure on Saturday, May 21, at Comerica Park. Ford has donated more than $110 million to the cause. Ford is offering new 2011 Warriors of Pink apparel and accessories at One hundred percent of the net proceeds go directly to Susan G. Komen for the Cure. All the models on the website are survivors or co-survivors.Ford’s support of Breast Cancer Awareness is important, especially to people like Ford employee Robin Glover. She said it took awhile for it to sink in when she was diagnosed with breast cancer. Glover battled cancer for two years with a partial lumpectomy, chemotherapy, and radiation. Now she is 46 and cancer free along with nearly 2.5 million other breast cancer survivors. Thanks to companies like Ford that donate money to research for breast cancer, Glover explains, “Cancer is not a death sentence. Early detection is key, and there are great advances in medicine that are helping improve the lives of many people with the disease.” Glover said she hoped to be an example of hope for everyone affected by breast cancer at the race Saturday.Ford not only donated money, but also encouraged its employees to participate in local races. More than 75,000 Ford employees joined in races across the country to show their support, and thousands of Ford dealers also participated in their local races all across the country. Crystal Worthem, manager, Ford Brand Content and Alliances, said, “Ford is committed to making a difference. We are also dedicated to raising awareness that early detection of breast cancer saves lives.” Glover says that while early detection helped her to recover, she also gives credit to the support of her co-workers at Ford. They formed a group for her called “Robin’s Wings” and raised money to support breast cancer research and education.Ford’s Warriors in Pink campaign is committed to helping fund research 365 days a year. The campaigned was created to recognize the intense strength and courage it takes to deal with all the everyday challenges when fighting breast cancer. “Warriors in Pink is about women and men finding strength within themselves – their inner Warrior – at a time they need it most,” said Worthem. The 2011 Warriors in Pink apparel features symbols of hope and strength in an effort to unify everyone affected by the disease. The Warriors in Pink apparel is available for men, women, and children. The Warriors in Pink campaign is a way to create a national community of supporters that are dedicated to fighting breast cancer.

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